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Shopify Winter '24 Edition

Feb 1, 2024

By Shopify

Shopify Winter '24 Edition

The Shopify Editions Winter '24 highlights over 100 foundational product updates aimed at enhancing commerce businesses. These updates span across various aspects including product merchandising, with significant improvements to listing and discovering even the most complex products, new APIs supporting up to 2,000 variants per product, and enhanced search capabilities with AI-powered features for better understanding customer intent. It also introduces Shopify's new subscriptions app, various improvements to Shopify Checkout, including a new one-page design and Checkout Extensibility features, plus a focus on mobile app integration and payment options enhancements with Shop Pay. 

Some of the updates: 


Expanding Product Variants

Shopify now supports up to 2000 product variants, allowing merchants to offer more options and customize their inventory to meet customer demands.

Enhanced Display and Merchandising

Merchants can showcase their products more effectively with improved display options and merchandising tools, enhancing the shopping experience.

Simplified Product Creation & Classification

Streamlined processes for product creation and classification make managing online stores more efficient and user-friendly.

AI-Driven Semantic Search

Shopify integrates AI to power semantic search capabilities, ensuring customers find exactly what they're looking for with ease.

Shopify Subscriptions

Enhanced subscription services are now available, providing businesses with recurring revenue opportunities and customers with convenient purchasing options.

B2B Sales Enhancements

New features for sales representatives improve the B2B sales process, making it more efficient and effective.

Optimized Fulfillable Inventory

Inventory management is streamlined with optimized tools for fulfilling orders, reducing overhead, and improving logistics.

Checkout Extensibility

Checkout processes are now more flexible and customizable, enhancing the overall purchase experience for customers.

Web Performance Dashboard

A new dashboard provides insights into web performance, helping merchants optimize their online presence and improve customer interactions.

Returns & Exchanges

Shopify simplifies the returns and exchanges process, making it more straightforward for both merchants and customers.

Shopify Magic with AI

AI-powered image editing tools are introduced, enabling merchants to enhance product visuals effortlessly.

Shopify Bundles

Merchants can now create bundles of up to 30 products, offering more purchasing options and encouraging larger orders.