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Shopify converts up to 36% better than the competition
May 18, 2023
A new study done by one of the Big Three global management consulting companies ( McKinsey & Company, Boston Consulting Group, Bain & Company ) shows that Shopify converts up to 36% better than the competition and 15% more on average.It also showed the power of Shop Pay, Shopify’s accelerated checkout offering. When used, it can lift conversion by as much as 50% compared to guest checkout, outpacing other accelerated checkouts by at least 10%. The mere presence of Shop Pay, according to the study, can increase lower funnel conversion by 5%. ...