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Reducing Abandoned Shopping Carts In E-Commerce
Oct 24, 2014
By Smashing Magazine
In March 2014, the Baymard Institute, a web research company based in the UK, reported that 67.91% of online shopping carts are abandoned.
An abandonment means that a customer has visited a website, browsed around, added one or more products to their cart and then left without completing their purchase.
A month later in April 2014, Econsultancy stated that global retailers are losing $3 trillion (USD) in sales every year from abandoned carts. ...