Local SEO Basics

It started in 2007, when Apple released the first affordable consumer smartphone.
Within four years, iPhone ownership would soar from just over 1 million to 72.3 million.
In that same time period, local searches grew from 1 billion per month to 3.45 billion.
Coincidence? I think not.
According to Google, 20% of desktop searches have a local intent.
But on mobile devices, it jumps to 50%.
The smartphone has become mainstream, leading to the explosive growth of what's known as local search. ...