Improving Smashing Magazine's Performance

Improvement is a matter of steady, ongoing iteration. When we redesigned Smashing Magazine back in 2012, our main goal was to establish trustworthy branding that would reflect the ambitious editorial direction of the magazine. We did that primarily by focusing on crafting a delightful reading experience. Over the years, our focus hasnâ't changed a bit; however, that very asset that helped to establish our branding turned into a major performance bottleneck. ...